The goal is to highlight all the opportunities to generate revenue within a map and show all barriers in the way. The next step is to identify the pages where the product makes the most money and the ones that can be improved.
Users that generate money should be divided by cohorts for better analysis, such as:
Users should be shown product that they will most likely be interested in, as done on Amazon or Google.
Example: the Jaccard similarity index is a formula that determines how similar two products are, so to then show the users similar products to the one they’re about to buy or have just bought.
Prices need to be established based on research.
Customers/users can be sent the following survey: